The Lunch Box Test.

It's my contention that if you can design an image that looks cool on a kids lunch box you'll be a millionaire. It sounds really easy doesn't it. The same as it sounds really easy to create a kids book, but it's not. Why? Because your design needs to work on a number of levels.

 The Stormtrooper design is fantastic. It's been slightly killed through over exposer. If I see one more hipster T-shirt with a Stormtrooper raving down I'll loose it, but there's a reason people love it.

 Now stick with me on this. We're talking one sophisticated little kid that can appreciate the design of a chair, but I'm telling you sell this on the front of a lunch box in some little boutique in Shorditch. Every kid in east London's rocking one. You don't believe me. The idea will grow on you.

This is based on the classic VW mini. Enough said right?

Now I know these ideas aren't original. There's probably millions of bits of rubbish with a Stormtrooper etched on it or a mini, maybe not the chair, but there's something about a good bit of design that's universal. It doesn't matter who you are, what your back ground or where you come from good design just resonates. And I think that's pretty cool.

All images scanned from my sketchbook and touched up in Illustrator and Photoshop.